Ryan Cotton

Senior Leader in CRM, Analytics and Insight. I have over fourteen years experience in data, CRM, insight and analytical roles working as a consultant and for multinationals directly. I have successfully transformed a number of underachieving teams through better utilisation of campaign management systems, the reengineering of marketing processes and the development of people towards an analytically rigourous approach. Specialties: Marketing Data Services, CRM and Business Intelligence Infrastructures, database marketing, campaign analytics, direct marketing, email marketing, customer value optimisation, SAS, SAS Enterprise Guide, SQL, PL/SQL, KXEN, Oracle datawarehousing, Oracle Business Intelligence, Aprimo, Unica, campaign management software, Customer Insight