Lucas Perraudin

Managing business growth, innovation and operational improvements in an Omnichannel environment. Driving digital & eCommerce transformation: Optimization of customer journey creating awareness, brand consideration & sales growth while leveraging the most efficient technology. Transforming company’s presence in physical and digital touchpoints to deliver an optimized and consistent customer journey. An entrepreneur leadership in a fortune 50 company, results driven, resilient and adaptive. “Imagine, share, create, execute, measure, improve, re-invent” >P&L management of e-commerce business across EMEA - operating profit measured > Cross channel sales management & attribution> Leadership of functional teams (Digital acquisition, retention, analytics, operations, product, sales, UX, Merch) Specialties: - General management - Digital marketing: brand experience, traffic acquisition and value proposition development - Online direct sales and channel sales - Business strategy - B2B channel management - Emerging markets business development - Middle East and Africa - Product management