The Goal Post Keeps Moving



The way we shop has changed drastically over the last decade. For retailers, this means completely revolutionising their business to stay relevant. Maybe not surprisingly, this remains a struggle.

In this report you’ll read more about how your peers are changing their strategy and what will be needed in the future.

PLUS, with editorial insight from:

Julian Burnett, CIO, House of Fraser
Robin Philips, Omni-channel and Development Director, Boots
Jonathan Newton, Head of eCommerce, Wilko
Mike Durbridge, Director of Omni-Channel, B&Q
Ian J Dobson, Head of Customer & Market Insights, Argos
Dave Elston, Digital Director, Clarks
Robert Moss, Marketing Director, Wordery
Sayed Gaffar, Head of E-Commerce, Mothercare


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